Clairfield advises GoNorth on the sale to Nordic
GoNorth, a local Icelandic Destination Management Company (DMC), was sold to Nordic, the market leader in Belgium for Scandinavian travel.
Founded in 2010 by Unnur Svavarsdóttir, Sander van Opstal, and Eppo Steenhuisen, GoNorth is an Icelandic incoming agent specializing in flexible, tailor-made travel programs throughout Iceland, Greenland, and the Faroe Islands. This local Icelandic DMC focuses on self-drive packages and special groups in Iceland. GoNorth will continue to operate alongside Nordic Collection.
Clairfield International acted as exclusive financial advisor to GoNorth.
“This collaboration will strengthen GoNorth as a local Icelandic DMC while allowing us to maintain our creative and high-quality approach.”
– Unnur Svavarsdóttir, CEO GoNorth
Consumer & retail
Sale
Advisor to the seller