Clairfield advises Proforto on raising growth capital from Nobel Capital Partners

Proforto, the leading online retailer of workwear and PPE for SMEs and freelancers, attracted growth capital from Nobel Capital Partners.

Proforto was founded in 2014 and acts as a disruptor in the very traditional and fragmented workwear and PPE market. By offering a broad range of well-known brands, combined with outstanding customer-focused service, the company is growing by 50% per year and is market leader in the Netherlands and Belgium. Through strong relationships with her clients and co-operations with other parties in the value chain, Proforto is perfectly positioned to further consolidate the market.

Nobel Capital is a hands-on investor, located in Amsterdam and with a focus on growth companies in changing markets.

The investment from Nobel Capital will be used to facilitate future growth, as well as further professionalize the business. The focus will shift from purely top-line growth to improving profitability as well.

Clairfield acted as exclusive financial advisor to Proforto.

‘’Our ambition is to become the largest online retailer of workwear and PPE in Europe. Our goal is to reach EUR 100 million in turnover in the coming years, which should be achievable with a market potential of EUR 10 billion in Europe.’’

— Rik Burgersdijk, CEO Proforto