Vam Investments acquired Egosistema and Orange

Vam Investments is a private equity firm specialising in buyout transactions and strategic consolidations. It was founded by the combined expertise of Marco Piana (CEO), who has extensive experience in private markets, and Francesco Trapani (executive chair), whose entrepreneurial and managerial background enables the firm to operate with flexibility and a hands-on approach towards portfolio companies.

Over the past five years, Vam Investments has invested approximately EUR 430 million in its support of entrepreneurs and managers in leading companies within their respective sectors. The firm focuses on driving operational development, managing generational transitions, and executing additional acquisitions (add-ons) to create long-term value.

Egosistema, with 11 centers and 26,000 members in key Italian cities such as Rome, Milan, and Bologna, stands out for its diversified approach, offering both mid-market options under the Palestre Italiane brand and premium services through the luxury Prime brand.

With 10 gyms and over 36,000 members, Orange is the leading local operator in Turin, offering a flexible membership model that caters to the needs of workers, students, and residents.

To lead the project, Vam assembled a team of industry experts, headed by Luca Sommaruga, formerly responsible for commercial and financial operations in Europe at Virgin Active. He will be joined by Francesco Iezzoni, CEO of Egosistema, who will take on the role of Group COO at Gym Nation Italia, and Cesare Fornasero, CEO of Orange, who will oversee Business Development.

“With Gym Nation Italia, we intend to replicate the success of our previous consolidation initiatives, this time in the fitness sector, where we see exceptional growth potential and opportunities for the professionalisation of the market,” said Marco Piana, CEO of Vam Investments. “Thanks to the experienced leadership of Luca Sommaruga, we are ready to transform Gym Nation Italia into an innovative network of fitness clubs, capable of meeting the diverse and increasingly demanding needs of customers.”

Luca Sommaruga, CEO of Gym Nation Italia, added: “I am excited to be part of this ambitious project. Gym Nation Italia will not only create a network of high-quality gyms with innovative services, but it will also work to offer a unique fitness experience. This is just the beginning of our journey to revolutionize the fitness club sector in Italy.”