Clairfield International advises Little BigPaw on its sale to Petbuddy Group AB

Established in 2011, Little Big Paw is a premium pet food brand selling a range of grain free, hypo-allergenic wet and dry pet food products designed for cats and dogs across all life stages. The brand uses high-quality, 100% natural ingredients with high levels of meat content and no additives. Little Big Paw has delivered strong growth over the last few years as a result of a growing international and domestic customer base of pet shop chains and specialist distributors. Post transaction, shareholders David Alton and Jim Weston will continue in their current roles.

Headquartered in Sweden, Petbuddy Group AB acquires, integrates and scales premium pet brands internationally using a combination of technology platforms and group synergies. Strongly influenced by humanisation and premiumisation trends, PBG looks to leverage synergies in sales, distribution and production by owning the entire value chain from factory to consumer.

Clairfield worked closely with the shareholders of Little BigPaw throughout the sale process. Specifically, we:

• Utilised our knowledge of the sector to approach a range of domestic and international acquirors.
• Took time to understand the business and presented the key highlights in the sales document to potential buyers.
• Negotiated key headline terms of the deal which resulted in increased value being delivered to shareholders.
• Introduced specialist tax advisors to provide personal and deal tax advice on a complex deal structure.
• Efficiently managed the overall project and successful delivery of the deal.