Clairfield advises De Haan Petfood on the sale to United Petfood
De Haan Petfood, a prominent Dutch provider of wet pet food with a global export footprint, was sold to United Petfood, a global leader in wet and dry food production for dogs and cats, serving both private labels and brand owners.
De Haan Petfood, located in Nieuwkoop, specialises in the production of wet dog and cat food in the form of high-quality meat chunks in gravy. Value Enhancement Partners (VEP), along with Eddy Nijhof, the general director, acquired the company in 2019. After the acquisition, the brands were revitalised, new high-quality products were introduced, and a growth of more than 50% was achieved. With over 60 years of experience in manufacturing canned wet food for global export, the company brings significant expertise to United Petfood.
United Petfood, backed by Waterland, is a leading international producer of wet and dry food, biscuits, and snacks for dogs and cats, catering to both private labels and brand owners.
This strategic acquisition positions United Petfood to effectively address the growing demand in the wet food sector. Operating in more than 95 countries, United Petfood boasts a substantial annual revenue exceeding EUR 1.2 billion.
Clairfield Netherlands acted as exclusive financial advisor to De Haan Petfood.
“We are pleased to become part of the UP family and are confident that this will allow us to continue our business success. Commercially, we can combine our strengths, and existing UP customers will gain access to an experienced producer of canned wet food. On the operational side, we will be able to share our know-how and experience.”
— Eddy Nijhof, Managing Director
Consumer & retail
Advisor to the seller
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